About the host
Frank Demming
Frank Demming is the President/CEO of DIGIniche Solutions ("Your Digital Partner") and host of Marketing Solutions for Local Law Firms. He has been podcasting since 2020 and has built the show to six seasons and counting.
He speaks directly to small law firm owners about the marketing decisions that affect case quality, pipeline, and business growth. The conversation stays practical: what to do, what to measure, and what to stop wasting money on.
DIGIniche Solutions
Your Digital Partner
DIGIniche helps law firms make digital marketing easier to understand and harder to waste. The work is organized around the VERA framework:
- Visibility
- Be present when the right people begin looking for legal help.
- Engagement
- Give prospective clients a clear reason to take the next step.
- Retention
- Build durable relationships and a stronger client experience.
- Amplification
- Turn good work and clear results into more useful reach.
Credibility, in numbers
91
high-intent leads per month via organic search
522
leads in 3.5 months at $6.67 per lead
118
leads generated for a New Jersey-based law firm