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Episodes

The latest 20 episodes, newest first. Practical conversations for attorneys who are done guessing at their marketing.

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Episode 262Season 6

How a Fractional CMO Can Help Your Law Firm Grow

Guest: Ghenn Weeks

Ghenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. Connect with Ghennipher Website : https://ghennipherweeks.com/ Ghenn's LinkedIn : https://www.linkedin.com/in/ghennipherw/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

40:04Play episode ↗

Episode 261Season 6

The $15 Trillion Shift

Guest: Ghenn Weeks

Ghenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co-architect of The Primefluence™, developed with her partner Dina Light-McNeely, Ghenn helps investor-backed brands double EBITDA and extend customer lifetime value by unlocking the $15 trillion spending power of women 50+. Connect with Ghennipher Website : https://theprimefluence.com Ghenn's LinkedIn : https://www.linkedin.com/in/ghennipherw/ Ghenn's Partner : https://www.linkedin.com/in/dinalight/ The Company Page : https://www.linkedin.com/company/the-primefluence/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

38:48Play episode ↗

Episode 260Season 6

Marketing with Integrity: The Self-Coached Lawyer Approach

Guest: Whitney Harvey

Whitney M. Harvey, Esq. is the founder of The Self Coached Lawyer, LLC, a coaching and consulting practice helping legal professionals reclaim purpose, balance, and well-being in their work. With 15 years of litigation experience, Whitney now blends her background as a practicing attorney, educator, and coach to drive sustainable, human-centered change in the legal profession. She partners with individual lawyers and legal organizations to integrate mindful leadership, reduce burnout, and build inclusive, values-driven cultures. Whitney also teaches in the Department of Management and Entrepreneurship at Arizona State University's W. P. Carey School of Business and is currently pursuing a Ph.D. in Industrial and Organizational Psychology. Named a 40 Under 40 Honoree (PHX 2023) and Super Lawyers Rising Star, Whitney brings grounded insight and powerful strategy to every conversation. Connect with Whitney Website : https://theselfcoachedlawyer.com/ Schedule a Clarity Call : https://calendly.com/whitneyharvey/clarity-call General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

49:58Play episode ↗

Episode 259Season 6

Why Branding Matters (The 5 C's of Branding)

Guest: Renee McMullen

Renee McMullen is an accomplished marketing consultant with over 20 years of expertise in project management, marketing strategy, and event management. Currently, she provides tailored consulting services to small businesses, nonprofits, and individual entrepreneurs, specializing in the development of compelling marketing strategies, impactful branding, and strategic communications. Renee excels at helping organizations clarify their message and communicate effectively with their target audiences. Her career began as a software engineer for a major U.S. Department of Defense contractor, followed by roles at a private-sector network management firm, where she transitioned into marketing IT products and services. Leveraging this strong technical foundation, Renee skillfully bridges the gap between product development teams and sales and marketing operations, effectively using technology to optimize marketing functions. In addition to her marketing expertise, Renee is highly regarded for her extensive event management experience. She has successfully managed more than 50 events, ranging from executive board retreats to large-scale expositions attended by thousands. Clients consistently praise her professionalism, organizational skills, and results-oriented approach. Renee earned her Bachelor of Science in Computer Science from Hampton University in Hampton, Virginia. Originally from Cincinnati, Ohio, she currently resides in the metropolitan Washington, DC area, where she actively participates in community service, supports the arts, and enjoys traveling, particularly to beach destinations. Connect with Renee : https://mtmbizgrowth.com General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

36:34Play episode ↗

Episode 258Season 5

Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest

Guest: RJon Robins

RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business. Connect with RJon: Website : https://howtomanageasmalllawfirm.com/ LinkedIn : https://www.linkedin.com/in/rjonrobins/ LinkedIn Company page : https://www.linkedin.com/company/how-to-manage-a-small-law-firm-com/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

60:37Play episode ↗

Episode 257Season 5

Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers

Guest: Audrey Holst

Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fuses neuroscience and embodied practices to create sustainable transformation. Her work goes beyond mindset and addresses perfectionism’s impossible standards at their root cause. https://fortitudeandflow.com/outsmart-burnout/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

42:03Play episode ↗

Episode 256Season 5

Legal Marketing Insights: Safeguarding your Investments

Guest: Ron Latz

Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has helped countless lawyers develop marketing strategy, enhance their market presence, streamline marketing operations, and attract more clients. His strategic approach and industry expertise make him a sought-after speaker and service partner in the legal marketing arena. Website: www.legalfenix.com General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

40:42Play episode ↗

Episode 255Season 5

The Proper Way to do Local SEO for Law Firms

Guest: Lora Shipman

Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results page (SERP) feature that lists the top three local attorneys and law firms relevant to your search query. It appears just before the organic results. Each listing on the local-3 pack shows the NAP (name, address, phone number) and others to provide users with additional information about the lawyer. Upon clicking on any listings, you will open an expanded version of Google Maps with more relevant lawyers and further information on the listing you clicked on. To rank your local listings, you need to consider these factors : Relevance – How much your listing matches a user search query. Google determines this by the business information you provide. Distance – The proximity of a searcher to your business’s IP address based on the search term they use (or whatever they know about the searcher’s location). In December 2021, with the launch of the “vicinity update,” Google significantly increased the weightage of the proximity in local searches. Prominence “refers to how well known a business is,” in Google’s words. Besides your offline reputation, Google relies on info from across the web: links, articles, directories, reviews, ratings, and your position in Google search results to measure your law firm’s prominence. Here are the important local SEO ranking factors for local and organic search results according to a BrightLocal study : General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

19:13Play episode ↗

Episode 254Season 5

7 Best Display Advertising Platforms for Law Firms

Guest: Hugo Gomez

As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so many display advertising platforms on the Internet, it can be challenging to pick the right one. This article will explore the seven best display advertising platforms and their pros and cons ---> https://lbmsllc.com/best-display-advertising-platforms-for-law-firms/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

24:55Play episode ↗

Episode 253Season 5

The State of Social Media (2nd half 2024)

Guest: Lora Shipman

In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

57:30Play episode ↗

Episode 252Season 5

Replay: Managing Paid Media for Law Firms

Guest: Avi Kumar

Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for more than 15 years. Avi places objective data and the science of marketing above subjective criteria and helps others stand out and succeed in today’s oversaturated marketplace. Connect with Avi : https://kuware.com/ & https://invisibleppc.com/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

38:31Play episode ↗

Episode 251Season 5

Reflecting on the First Half of the Year: A Guide to Success in the Second Half

Guest: Frank Demming

As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the months ahead. Here's a guide on how to conduct a comprehensive review and set yourself up for success in the second half of the year. By conducting a thorough review of your progress in the first half of the year and implementing strategies for improvement, you can position yourself for success in the second half. Remember, the journey toward your goals is a continuous process of growth and development, and each step forward brings you closer to realizing your aspirations. Do you need help creating a plan for the 2nd half? We can help... Request a strategy session and take the first step: https://lbmsllc.com/request-strategy-session/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

11:39Play episode ↗

Episode 250Season 5

What it means to “think big” and where to start

Guest: Andrea Liebross

Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems that work together to unleash their success and find the freedom of time, money, and energy they crave. She is excited about the release of her book, She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary, in the fall. Connect with Andrea: Andrea's Links : http://andreaslinks.com General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

44:27Play episode ↗

Episode 249Season 5

Does Geofencing Work for Attorneys?

Guest: Frank Demming

Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can give you clues as to what their needs may be. For example, if a consumer is at a body shop, they may have been involved in a car accident. We can target a list of body shops and collision repair centers in your area and serve ads to those visitors. People at a hospital may be injured or visiting a family member and may be in need of a personal injury lawyer at some point, even if they aren’t thinking of that right at the moment they are in the hospital (which is why we continue to serve ads for a specific period after they have initially triggered the geofence). A criminal attorney may want to target police stations and local jails. A DUI lawyer could target bars and pubs. A divorce lawyer may want to target therapist offices or counseling centers. Maybe you want to geofence your competitors! There are many possibilities when it comes to geofencing for attorneys. Learn more, as you listen to this episode. General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

18:03Play episode ↗

Episode 248Season 5

Exploring the Boundaries of Using AI in Legal Marketing

Guest: Frank Demming

The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precision in delivering insights, law firms have unlocked new paths to approach marketing and business development. However, as with any powerful tool, AI comes with its own set of limitations, ethical concerns and complexities that law firms have to navigate when integrating it into their marketing efforts and strategies. While acknowledging the benefits AI brings, firms must remain vigilant and navigate the ethical considerations and limitations of using AI, like potential bias and data privacy concerns to name a few. General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

26:01Play episode ↗

Episode 247Season 5

Can You Guarantee Results in Legal Marketing?

Guest: Hugo Gomez

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms. Hugo’s passion for empowering underrepresented communities began early in his career. He noticed a gap in the legal industry and set out to create a solution. With years of experience in digital marketing and a keen understanding of the Spanish-speaking market, Hugo developed a custom Spanish marketing plan that helps attorneys reach a market that other firms are missing. At Abogados NOW, Hugo leads a team of human beings who are not just marketing experts, but advocates for justice. They implement multicultural best practices and accurate data to create effective lead generation programs that maximize ROI for legal practices. Through their work, Hugo and his team help communities find justice by connecting them with the legal professionals who can help them. Thanks to Hugo’s vision and leadership, Abogados NOW has become the first choice partner for legal practices looking to tap into Spanish Speaking communities across the country. By leveraging digital marketing and data-driven solutions, they help attorneys achieve their business goals while making a difference in the lives of those who need legal help the most. Connect with Hugo: Website : https://www.abogadosnow.com/ LinkedIn : https://www.linkedin.com/in/bilingualmarketing/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

48:42Play episode ↗

Episode 246Season 5

Understanding the Buyers Journey in the Digital Age

Guest: Frank Demming

Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions: Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information. Consideration stage: The potential client has identified the problem and is researching possible solutions. Decision stage: The potential client decides who to buy from. Advocacy stage: The client chooses whether to buy again and recommend the firm to others. Listen to this episode for a more Indepth explanation. General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

22:01Play episode ↗

Episode 245Season 5

Misunderstanding Data Measurements

Guest: Kip Bilderback

Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matters. Focus on the metrics that are most relevant to your business goals instead. For example, you would track metrics like page views and unique visitors if you're trying to increase website traffic. You should track metrics like form submissions and email signups if you're trying to generate leads. Once you've identified the metrics that matter to you, you must collect and analyze the data regularly. That will help you to understand how well your digital marketing strategy is working and to make necessary adjustments. For more information, listen to this episode and request a free strategy session for more Indepth advice. ---> https://lbmsllc.com/request-strategy-session/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

16:21Play episode ↗

Episode 244Season 5

Meet the Attorney: Law Firm Operations

Guest: Kip Bilderback

Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his firm, Millsap & Singer, Bilderback mastered the aspects of Legal Practice and Law Office Management, taking, with his partners, the law firm from ten employees to over 122, developing from a purely analog case management approach to a fully integrated network and operations infrastructure. Bilderback lead his firm and assisted the industry successfully through the mortgage crisis of the early 2000’s through the COVID crisis and related moratoria, including dramatic changes in the stakeholders and regulatory environment. Connect with Kip: Website: http://bilderbackadvisors.com/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

37:22Play episode ↗

Episode 243Season 5

Meet The Attorney: Why Care About Intellectual Property?

Guest: Anthony Verna

Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna Law, P.C. strives to provide all Intellectual Property services a modern business of any size may need to market and promote itself better. From the very early concept stage, Verna Law, P.C. can conduct a comprehensive, all-encompassing search and analysis on any proposed trademark to head off complications. Once the proposed concept enters the Alpha stage, Verna Law, P.C. can seamlessly switch to handling registration, protection, and if needed, defense of registered trademarks, copyrights, and domain names, as well as prosecution of entities violating said rights. Verna Law, P.C. also provides intellectual property counseling and services tailored to fit into your business’ comprehensive growth strategy. This shows as many of Verna Law, P.C.’s clients are international: from China, the United Kingdom, Canada, and Germany, Verna Law’s reach is worldwide. Additionally, Verna Law, P.C., can handle your business’ Entertainment and Advertising law needs by helping your business create advertising and promotions that keep competitors and regulators at bay. Anthony M. Verna III is a member of the New York and New Jersey Bars, as well as the U.S. District Court Southern District of New York. Connect with Anthony: Website: https://vernalaw.com/ General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies : https://diginichesolutions.com/case-studies/ Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media: Facebook : https://www.facebook.com/diginichesolutions Instagram : https://www.instagram.com/diginichesolutions/ LinkedIn : https://linkedin.com/company/diginiche-solutions YouTube : https://www.youtube.com/@DigiNicheSolutions Alignable : https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn : https://www.linkedin.com/in/fdemming/

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